The AI-Powered Marketplace for Pre-Owned Tech
Connecting Europe's fragmented refurbished hardware market. Starting in Italy.
The Problem
Fragmented market: thousands of small refurbished tech sellers with poor discoverability
No unified platform for B2B and B2C buyers
Difficult to find and compare pre-owned hardware
Our Solution
AI-powered semantic search and smart recommendations
Single marketplace aggregating trusted European sellers
Win-win model: we empower partners, not compete with them
Real feedback from r/ItalyInformatica
Click to enlarge • "On Subito, you find stuff at the price of new..."
Why It's Going to Work
Huge hardware flow in the EU
Millions of desktops, laptops and workstations enter the market every year — and every cycle creates new supply for resale or upgrades.
Even a "shrinking" desktop market is still massive
Absolute numbers remain huge, and every aging device becomes a candidate for selling or upgrading.
Verified hardware means real trust
Every item is inspected by certified technicians before reaching the buyer — eliminating scams and removing the fear of purchasing high-value hardware online.
AI guidance makes choices simple
Most users don't understand specs, upgrade options or realistic pricing. AI explains what their device can handle, when upgrades are worthwhile, and how to price old hardware.
SMB vendors need a neutral platform
Shops and refurbishers already handle used hardware — they just lack reach. We give them an ecosystem, not competition.
No direct competitors in the IT-hardware niche
General classifieds exist, but no EU marketplace focuses specifically on computers and components with verification and intelligent pricing.
Your AI Tech Advisor
Computer hardware is complex. Our AI assistant makes it simple.
Smart Search
Find exactly what you need. Describe it in plain words — our AI understands.
Compatibility Check
Building a PC? AI verifies all components work together before you buy.
Expert Guidance
Not sure which GPU fits your needs? Ask our AI — it knows every spec.
Price Intelligence
Get fair price estimates based on market data and component condition.
Like having a tech expert in your pocket — available 24/7
Founders
Anton Piliak
Technical Founder
Senior systems engineer with strong experience in complex, high-load software. Responsible for architecture, automation and building the platform with a lean, scalable tech stack from the very first prototype.
LinkedInAnna Akaeva
AI & Growth Co-Founder
Focuses on the AI side of the product and early-stage growth. Brings experience in SEO and online marketing, ensuring practical, user-oriented AI guidance and initial customer acquisition.
We're raising our pre-seed round to launch in Italy and expand across Europe
Interested in ReBoot Market?
Whether you're an investor, potential partner, or just curious — let's talk